The challenge was to prove Dulux’s brand mission to bring colour to peoples lives.
The solution was the Let’s Colour Project. A global integrated campaign built around digital and social media. The project kicked off in a very simple way: with the Let's Colour Project Blog. The true heart of the campaign. Content was uploaded in real time to the blog, flickr, youtube, twitter, facebook pages. Minutes later this content was being re-used by blogs and online newspapers all over the globe. The painting events where captured in a 2 minute film. This film premiered on the blog driving thousands of people to our content across all our digital media channels. In two days it became the most tweeted video in the film category. Within 4 weeks we reached over 400 thousand hits with no media investment. Produced by Stink.

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This hotsite was designed for Telecine, which is a cable TV channel from Brazil and was intended to promote the IronMan movie. In this hotsite you were able to subscribe your celphone number to receive alerts, with the movie date and time that it would be shown on TV. The main focus of the hotsite was to promote the movie, however the user could also get information about the movie. A "secret question" could be unlocked by the user. To do this, the user simply needed to fight against Stanley, the IronMan enemy, by punching him through the web cam. Punches were measured by a movement sensor flash programme. The best answer to the "secret question" would win a blueray.. Motion graphics done by Natan.

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This was a teaser campaign created for BIS chocolates. The idea was to show a variety of different ways people could camouflage themselves while eating BIS to avoid sharing their favourite chocolate with their friends. BIS fans were able to send videos of themselves eating BIS without being noticed and the best video won 365 packs of BIS.

Videos produced by Ioiô films and directed by Vera Egito.

This campaign was created to relaunch the Dove Therapy line. It started with the blog of Paloma. This character
was in a hair crisis and asked for the web users´ help. Following the product campaign this promotion reinforced
the characteristics of this line of hair products. Videos produced by Ioiô films and directed by Mariana Bastos.

Hellmann's wanted a campaign to remind people how Ketchup could turn good food into yummy food.
We created screensavers and banners that show how a person can be crazy about Hellmann's Ketchup.

The idea of this website is to show people that one spoon of Hellmann's mayonnaise has just 40 calories.
We did three short movies with illustrations created by Estudio Alice that aimed to demystify the "junk food image"
of mayonnaise. The website also includes a tool where people can compare the calories between different foods and a spoonful of mayonnaise.

Embratel is a big telecommunications company in Brazil. To promote "LIVRE", a call package offering a 21 day trial, we created a website with a live broadcast of Mrs. Iolanda, a grouchy 73 year old lady. Users could call her and had 21 seconds to make her smile. Click on thumbs to launch the demo.

This hotsite was proposed to Nextel which is a digital radio telecommunication company aiming to increase their social value.

The idea was to create a social network for the Nextel users where they could exchange personal and business information and get involved in a number of different social and cultural causes. The first cause was related to a famous art museum in São Paulo called MASP. The objective was to create enough interest so that the museum would open its doors to the public for free. The users would have to send a "chirp" to a specific number and this would be shown in an electronic panel placed under the MASP. The panel would be on a countdown and when ONE MILLION chirps were sent the museum would open its doors to the community for free.

See the example by clicking on the image below.